By Khristina Narizhnaya
British economists used to joke that the Russian consumer would find a popular Western brand, buy 10 items and then brag about it to their friends. But times have changed.
“The Russian consumer is now more demanding, more selective, more sophisticated,” Daniel Thorniley, president of DT Global Consulting, said at the Russia Forum on Wednesday. “They want to know why they should spend money on your products.”